An experienced Creative Director / Copywriter developing and rolling out big, innovative, strategically sound ideas. Digitally savvy, creatively strong & results oriented. The proven ability to build businesses, manage clients / stakeholders and teams. Managed campaigns to save lives - on the road, Rheumatic Fever, smoking, immunisations; created communities - emerging drinkers, kids out to save the world, film nerds; won new business - gin and tonics, banks, car companies, government departments; inspired and mentored young creative teams, account teams, clients, designers & embraced new tech - VR/AR, digital, apps. While my work has won awards worldwide, my focus is on the right solution for both clients & agencies.